Curtis Bingham.com

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  • What Is the Difference between a Chief Marketing Officer and a Chief Customer Officer?

    I’m often asked about the differences between a Chief Marketing Officer (CMO) and a Chief Customer Officer (CCO) and whether the Chief Customer Officer encroaches upon the role of the Chief Marketing Officer. A simple, flippant way to answer this is “only if the CMO allows it.” In some companies I’ve worked with, the CMO […]

    March 24, 2007
  • A “Chief Consumer Officer” is merely a weak “Chief Customer Officer”

    I recently received a phone call from David Goetzl of MediaPost asking what I thought about IBM’s recently released report suggesting that each major company should have a “Chief Consumer Officer” and how this would relate to the Chief Customer Officer role that I’ve written about on my consulting website, www.predictiveconsulting.com.  David wrote: IN RESPONSE […]

    March 24, 2007
  • Are you Undercharging for your Services? Differentiate on Value

    I read in one of Alan Weiss’ books the following quote:  “80% of people are undercharging for their value, because they are charging for their work instead.”  How many service providers know what their real value is to their customers?  How many are undercharging for these? In my experience, many large service providers have a […]

    February 20, 2007
  • Personalized Web Content, “Just for You”–In Exchange for Privacy

    In Business Week’s Technology section, Catherine Holahan wrote an article entitled “The Web, Now Just for You” describing how some of the social network/news sites are beginning to mine their users’ preferences to make the systems “more personal.”  Once the guise is removed, it is clear that the real objective is to serve up targeted […]

    February 10, 2007
  • “The Wizards of Buzz”–Another Example of Marketing’s Loss of Control

    In another example of how marketing is at risk of losing control of the traditional message mongering, today’s Wall Street Journal the article “The Wizards of Buzz” (or here  for a subscription version) described how a “new generation of hidden influencers is taking root online.”  The authors and reviewers submitting to the social bookmarking and news […]

    February 10, 2007
  • How to Ruin a Good Ad

    Inside the front page of today’s Wall Street Journal, on the lower left corner where all the Tiffany’s ads usually are I found an intriguing ad for a diamond pendant.  I have always been interested in luxury goods advertisements ever since I started Opulenza.com, a premium, handcrafted corporate gift company specializing in handmade writing instruments.  […]

    February 2, 2007
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