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What Is the Difference between a Chief Marketing Officer and a Chief Customer Officer?
I’m often asked about the differences between a Chief Marketing Officer (CMO) and a Chief Customer Officer (CCO) and whether the Chief Customer Officer encroaches upon the role of the Chief Marketing Officer. A simple, flippant way to answer this is “only if the CMO allows it.” In some companies I’ve worked with, the CMO […]
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A “Chief Consumer Officer” is merely a weak “Chief Customer Officer”
I recently received a phone call from David Goetzl of MediaPost asking what I thought about IBM’s recently released report suggesting that each major company should have a “Chief Consumer Officer” and how this would relate to the Chief Customer Officer role that I’ve written about on my consulting website, www.predictiveconsulting.com. David wrote: IN RESPONSE […]
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Are you Undercharging for your Services? Differentiate on Value
I read in one of Alan Weiss’ books the following quote: “80% of people are undercharging for their value, because they are charging for their work instead.” How many service providers know what their real value is to their customers? How many are undercharging for these? In my experience, many large service providers have a […]
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How to Ruin a Good Ad
Inside the front page of today’s Wall Street Journal, on the lower left corner where all the Tiffany’s ads usually are I found an intriguing ad for a diamond pendant. I have always been interested in luxury goods advertisements ever since I started Opulenza.com, a premium, handcrafted corporate gift company specializing in handmade writing instruments. […]