CurtisBingham.com is a site dedicated to discussion of discovering, justifying, capturing, and preserving customer value.Â Doing so enables differentiation, premium pricing, increased market share, customer loyalty & retention, and more.Â
Curtis N. Bingham is a sought-after speaker, author, and consultant with more than a decade of experience in gathering & translating customer insight into actionable, business-critical activities that yield results. He has published more than 30 articles on topics such as increasing customer value, gathering customer insight, customer-centric growth, and Chief Customer Officers.
Curtis is a recognized expert in helping companies grow as they increase customer value & loyalty through the use of in-depth customer insights in marketing, sales, product development, and service areas.Â This results in a shortened sales cycles and securing more profitable customers. Curtis directs concept testing, definition, introduction, and strategic marketing of new products and services targeted to Fortune 500 companies. He is a specialist in identifying key customer value drivers, establishing customer value metrics, identifying operational measures to more effectively align product development, marketing and sales initiatives around a common set of value positions and customer needs.
A recognized authority and thought-leader on Chief Customer Officers (CCO); Curtis has been an interim CCO and for the last three years published the annual Executive-Level Customer Champions report covering companies such as Cisco, HP, Sun, Monster.com, and Disney that includes the roles, responsibilities, and best practices of CCOs around the world.Â He is the driving force behind The CCO Venue a forum for CCOs and other loyalty-management professionals.Â
He is a contributing editor for Sales & Marketing Excellence and a regular contributor to the Handbook of Business Strategy. He has taught Demand Chain Management at Bentley College. He has served on the Executive Board of the New England Chapter of the Institute of Management Consultants (IMCNE). He holds an MBA from
Lehigh University and a Master’s degree in Computer Science from Brigham Young University.