I’m often asked about the differences between a Chief Marketing Officer (CMO) and a Chief Customer Officer (CCO) and whether the Chief Customer Officer encroaches upon the role of the Chief Marketing Officer. A simple, flippant way to answer this is “only if the CMO allows it.” In some companies I’ve worked with, the CMO…

I recently received a phone call from David Goetzl of MediaPost asking what I thought about IBM’s recently released report suggesting that each major company should have a “Chief Consumer Officer” and how this would relate to the Chief Customer Officer role that I’ve written about on my consulting website, www.predictiveconsulting.com.  David wrote: IN RESPONSE…