I’m excited to announce that I’m launching a new teleseminar series for executive leadership beginning in early March.  This series will discuss customer strategy topics for executive leadership including CEOs, CCOs, VPs and GMs and will consist of presentations & interviews with industry luminaries/exemplars.

The first one is titled, “3 Essential Steps to Finding & Keeping the Best Clients…. & How to Cast Off the Worst Ones:  Compelling Lessons from the World’s Most Successful Companies.”

It describes how executives can:

• Increase profits by differentiating between the best and worst customers
• Shorten customer acquisition cycles, reduce price resistance, and keep customers longer by asking 6 critical questions of their customers
• Gracefully reduce resource/profit drain or even terminate unprofitable relationships without being maligned across the blogosphere

If you are interested in learning more about the seminar, please send an email to seminar@predictiveconsulting.com.