Archive for April 30th, 2008
Are You Too Losing $100M?
I was speaking with a major market research firm that in the not too-distant past had scuttled an eagerly anticipated new practice area, claiming that there wasn’t a market for the new practice and associated research. Yet, a few years later, their biggest competitor has a huge, booming practice in the same area! The competitor’s […]
Posted: April 30th, 2008 under Customer Insight, Customer Value, Mistakes, Sales.
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