Archive for March 11th, 2008
Innovation Doesn’t Come From the Top. Or the Bottom. It Comes From Your Customers
I was reading this week a brilliant essay by Dave Pollard entitled, “A prescription for business innovation: Creating technologies that solve basic human needs.” Pollard writes, Innovation Starts with the Customer: If successful innovations must address an urgent human need, then the front-end of the innovation process should be situated at the point of contact […]
Posted: March 11th, 2008 under Customer Insight, Customer Value, Innovation.
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