Archive for December 6th, 2007
How Much Money Are You Burning?
You could employ the most professional and competent sales force in the industry…or employ the most brilliant marketers in the world, but if you are not communicating the value of your products and services in terms of what customers want to hear, you are wasting millions of dollars in marketing, advertising, sales calls, personnel, not […]
Posted: December 6th, 2007 under Marketing.
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Why I Hate Verizon Wireless
I’ll never, ever, ever go back to Verizon Wireless. I had set up automatic payments to Verizon that I neglected to cancel when I made the switch to AT&T. When I called to ask for a refund, they told me that it would take up to four billing cycles to process the refund. Ridiculous! I […]
Posted: December 6th, 2007 under Customer Experience, Customer Loyalty.
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