Category: Mistakes

  • Are You Too Losing $100M?

    I was speaking with a major market research firm that in the not too-distant past had scuttled an eagerly anticipated new practice area, claiming that there wasn’t a market for the new practice and associated research. Yet, a few years later, their biggest competitor has a huge, booming practice in the same area! The competitor’s […]

  • Thanks for Renting–oh, wait! Just Kidding!

    “Cool! National has really gotten it right!” I thought. I had just turned in my rental car an hour ago. After checking in, I had quickly opened up my laptop to check email before I boarded my plane. I was impressed to see at the top of my inbox a message from National Car Rental’s […]

  • How to Ruin a Good Ad

    Inside the front page of today’s Wall Street Journal, on the lower left corner where all the Tiffany’s ads usually are I found an intriguing ad for a diamond pendant.  I have always been interested in luxury goods advertisements ever since I started, a premium, handcrafted corporate gift company specializing in handmade writing instruments.  […]