Archive for 'Innovation'
Failure is the secret to success at Honda
Posted: March 12th, 2009 under Innovation, Strategy.
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How Can Customers Provide Competitive Advantage?
Someone recently asked me, “How can customer research provide competitive advantage?” There are far too many ways! Here are a couple: Let your customers tell you what your competitive advantage really is. When FedEx gathered a group of executives to show them a video of their new planes, the huge capacity they have as described […]
Posted: May 19th, 2008 under Customer Insight, Innovation.
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Innovation Doesn’t Come From the Top. Or the Bottom. It Comes From Your Customers
I was reading this week a brilliant essay by Dave Pollard entitled, “A prescription for business innovation: Creating technologies that solve basic human needs.” Pollard writes, Innovation Starts with the Customer: If successful innovations must address an urgent human need, then the front-end of the innovation process should be situated at the point of contact […]
Posted: March 11th, 2008 under Customer Insight, Customer Value, Innovation.
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