Main menu:

Site search

 Subscribe in a reader

Categories

March 2009
M T W T F S S
« Feb   Apr »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archive

Archive for March, 2009

Don’t make this same mistake in asking for referrals

I received this in my email today: Hi Curtis, We hope you are doing well. We have not received any project from you for long time. Please send us your project. Also we would highly appreciate if you can recommend our service to your friends and colleagues. Kind regards, <name removed> Aaargh!  I know that […]

Seeking Input on Customer Advisory Boards

I’m writing a section in my Customer Strategy book on advisory boards and have a couple of examples that are compelling, but dated.  I’m looking for something equally insightful and more recent.  What noteworthy (or profitable!) insights have you gleaned from executive or customer advisory boards that have influenced your strategic direction? Send me an […]

5 Steps of the Customer Loyalty Hierarchy

In a recent discussion on LinkedIn, Shaun Mooney said he thought the first step in Customer Loyalty is the product. I think that the more appropriate statement is that the first step in the “transaction” is the product, and the first step to loyalty is the emotional connection created through the customer experience. 

How Vulnerable are Your Customers? (part 6)

In my previous blog post I described the current situation:  Now more than ever, your customers are being bombarded by competitive offers and even some of your most loyal customers are actually listening to your competitors. Your customers are vulnerable.  What can you do about it? The last thing you need to do is consider […]

How Vulnerable are Your Customers? (part 5)

In my previous blog post I described the current situation:  Now more than ever, your customers are being bombarded by competitive offers and even some of your most loyal customers are actually listening to your competitors. Your customers are vulnerable.  What can you do about it? The third thing you need to do is find […]

How Vulnerable are Your Customers? (part 4)

In my previous blog post I described the current situation:  Now more than ever, your customers are being bombarded by competitive offers and even some of your most loyal customers are actually listening to your competitors. Your customers are vulnerable.  What can you do about it? The third thing you need to do is Leverage […]

How Vulnerable are Your Customers? (part 3)

In my previous blog post I described the current situation:  Now more than ever, your customers are being bombarded by competitive offers and even some of your most loyal customers are actually listening to your competitors. Your customers are vulnerable.  What can you do about it? The second question you need to ensure you can […]

Failure is the secret to success at Honda

How Vulnerable Are Your Customers (part 2)

In my previous blog post I described the current situation:  Now more than ever, your customers are being bombarded by competitive offers and even some of your most loyal customers are actually listening to your competitors. Your customers are vulnerable.  What can you do about it? First, you have to understand, “Who are your best […]

How Vulnerable Are Your Customers?

How many of your customers are being bombarded by your competitors? How many are now seriously considering your competitors’ offers? Last week alone my daughter received more than 20 solicitations from colleges and universities around the country. Some are creative, some are boring, some are promising a great education and others seem to be promising […]