Archive for May 19th, 2008
How Can Customers Provide Competitive Advantage?
Someone recently asked me, “How can customer research provide competitive advantage?” There are far too many ways! Here are a couple: Let your customers tell you what your competitive advantage really is. When FedEx gathered a group of executives to show them a video of their new planes, the huge capacity they have as described […]
Posted: May 19th, 2008 under Customer Insight, Innovation.
Comments: none