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March 2008
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Archive

Archive for March, 2008

Speaking The Customers’ Language

Another tidbit from Drucker’s Effective Executive: “The man of knowledge has always been expected to take responsibility for being understood. It is barbarian arrogance to assume that the layman can or should make the effort to understand him, and that it is enough if the man of knowledge talks to a handful of fellow experts [...]

How can I contribute to your success?

Peter Drucker, in his book, The Effective Executive, describes the effective executive as one who “focuses on contribution” in that he/she asks, What can I contribute that will significantly affect the performance and the results of the institution that I serve? Answer this honestly (but admit it to none but yourself): Do you focus downward [...]

A Bit of Humor

I found this picture hilarious. It is interesting that people are taking pictures of the ad—it got people’s attention! It has little to do with anything we’ve talked about here, but I hope you enjoy it anyway.

An Extraordinarily Deep Customer Understanding

It isn’t too hard to find out what customers need, want, and are willing to pay for. In fact, it is quite the opposite. Customers are demanding to be heard. If you search the web for aberrations of many company’s names you’ll invariably find sites that customers have set up to voice their opinions (ie. [...]

Innovation Doesn’t Come From the Top. Or the Bottom. It Comes From Your Customers

I was reading this week a brilliant essay by Dave Pollard entitled, “A prescription for business innovation: Creating technologies that solve basic human needs.” Pollard writes, Innovation Starts with the Customer: If successful innovations must address an urgent human need, then the front-end of the innovation process should be situated at the point of contact [...]