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February 2008
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Archive for February 11th, 2008

Customer Purchase Drivers: The Most Critical Factor in Driving Sales and Profits

Recently, I have worked with several Fortune 500 companies to help them determine what drives customers to purchase their products or services. My focus for these companies was specifically on uncovering their particular Customer Purchase Drivers–what inherent quality their product or service possesses that makes customers really want to purchase them. These drivers are the […]