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February 2008
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Archive for February 10th, 2008

3 Essential Steps to Finding & Keeping the Best Clients…. & How to Cast Off the Worst Ones

I’m excited to announce that I’m launching a new teleseminar series for executive leadership beginning in early March.  This series will discuss customer strategy topics for executive leadership including CEOs, CCOs, VPs and GMs and will consist of presentations & interviews with industry luminaries/exemplars. The first one is titled, “3 Essential Steps to Finding & […]

Case Study: How a Small Business Software Company Discovered $16M In Hidden Profits

A software company that provides financial software to small businesses had introduced a new add-on product to the market but despite spending huge amounts of money on advertising, hadn’t been able to penetrate their existing customer base let alone reach new customers. Prospects were complaining that the new product was too expensive or not that […]