Archive for December 18th, 2007
The Power of a Favor
In today’s Wall Street Journal, Jared Sandberg wrote that “simply asking people to fill out a questionnaire in New York’s Penn Station resulted in a 57% compliance. But prefacing that question with the phrase, “Can you do me a favor?” followed by a pause pushed the level of compliance to 84%.” Frank Flynn, the associate […]
Posted: December 18th, 2007 under Customer Experience, Customer Loyalty, Marketing.
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