Archive for September 12th, 2007
Who cares what your competitors are charging?!
Charge for the value that you are offering A famous direct-mail marketing consultant recently said, “You can charge whatever you want for your services.†While I think this advice is ludicrous, odds are high that you can charge much more for your services than you are. Most people set prices reactively, positioning themselves near the […]
Posted: September 12th, 2007 under Differentiation, Marketing, Pricing.
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