Archive for September, 2007
Ten Things You Didn’t Know about Curtis
The editor of the Institute of Management Consultants asked me to submit a brief bio and answers to some enlightening questions that I had fun with. Without further ado…
Posted: September 26th, 2007 under Personal.
Comments: none
Who cares what your competitors are charging?!
Charge for the value that you are offering A famous direct-mail marketing consultant recently said, “You can charge whatever you want for your services.†While I think this advice is ludicrous, odds are high that you can charge much more for your services than you are. Most people set prices reactively, positioning themselves near the […]
Posted: September 12th, 2007 under Differentiation, Marketing, Pricing.
Comments: none