Archive for August 24th, 2007
Pencils are all alike, aren’t they? Not anymore! A Superb Example of Differentiation
A pencil is a pencil. You buy them by the carton (or even crate!) from whichever store has them on the cheapest sale. But not anymore! In a brilliant stroke of genius, Dixon Ticonderoga has introduced their “My Hold Right Pencil” a color-coded, triangular pencil that supposedly teaches kids how to hold a pencil correctly. […]
Posted: August 24th, 2007 under B2C, Differentiation, Marketing.
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