Archive for August, 2007
Hilton–A great experience at being dollared to death
What do you think of when you hear the name Hilton? No, not Paris Hilton, but the Hilton hotel chain? Do you think upscale, comfort, impeccable service, and plenty of amenities? Hmm. So did I, until I stayed at the downtown Hilton San Francisco. The first morning when I went downstairs to the highly touted […]
Posted: August 29th, 2007 under Customer Experience, Customer Loyalty, Pricing.
Comments: 1
Pencils are all alike, aren’t they? Not anymore! A Superb Example of Differentiation
A pencil is a pencil. You buy them by the carton (or even crate!) from whichever store has them on the cheapest sale. But not anymore! In a brilliant stroke of genius, Dixon Ticonderoga has introduced their “My Hold Right Pencil” a color-coded, triangular pencil that supposedly teaches kids how to hold a pencil correctly. […]
Posted: August 24th, 2007 under B2C, Differentiation, Marketing.
Comments: none
Thanks for Renting–oh, wait! Just Kidding!
“Cool! National has really gotten it right!” I thought. I had just turned in my rental car an hour ago. After checking in, I had quickly opened up my laptop to check email before I boarded my plane. I was impressed to see at the top of my inbox a message from National Car Rental’s […]
Posted: August 14th, 2007 under Customer Experience, Customer Loyalty, Marketing, Mistakes.
Comments: 2