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March 2007
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Archive for March, 2007

What Is the Difference between a Chief Marketing Officer and a Chief Customer Officer?

I’m often asked about the differences between a Chief Marketing Officer (CMO) and a Chief Customer Officer (CCO) and whether the Chief Customer Officer encroaches upon the role of the Chief Marketing Officer. A simple, flippant way to answer this is “only if the CMO allows it.” In some companies I’ve worked with, the CMO […]

A “Chief Consumer Officer” is merely a weak “Chief Customer Officer”

I recently received a phone call from David Goetzl of MediaPost asking what I thought about IBM’s recently released report suggesting that each major company should have a “Chief Consumer Officer” and how this would relate to the Chief Customer Officer role that I’ve written about on my consulting website, www.predictiveconsulting.com.  David wrote: IN RESPONSE […]