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Archive for February 20th, 2007

Are you Undercharging for your Services? Differentiate on Value

I read in one of Alan Weiss’ books the following quote:  “80% of people are undercharging for their value, because they are charging for their work instead.”  How many service providers know what their real value is to their customers?  How many are undercharging for these? In my experience, many large service providers have a [...]