Archive for February 2nd, 2007
How to Ruin a Good Ad
Inside the front page of today’s Wall Street Journal, on the lower left corner where all the Tiffany’s ads usually are I found an intriguing ad for a diamond pendant. I have always been interested in luxury goods advertisements ever since I started Opulenza.com, a premium, handcrafted corporate gift company specializing in handmade writing instruments. […]
Posted: February 2nd, 2007 under B2C, Differentiation, Mistakes.
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