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Archive for 'Social Networking'

Personalized Web Content, “Just for You”–In Exchange for Privacy

In Business Week’s Technology section, Catherine Holahan wrote an article entitled “The Web, Now Just for You” describing how some of the social network/news sites are beginning to mine their users’ preferences to make the systems “more personal.”  Once the guise is removed, it is clear that the real objective is to serve up targeted […]

“The Wizards of Buzz”–Another Example of Marketing’s Loss of Control

In another example of how marketing is at risk of losing control of the traditional message mongering, today’s Wall Street Journal the article “The Wizards of Buzz” (or here  for a subscription version) described how a “new generation of hidden influencers is taking root online.”  The authors and reviewers submitting to the social bookmarking and news […]