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Archive for 'Pricing'

Who cares what your competitors are charging?!

Charge for the value that you are offering A famous direct-mail marketing consultant recently said, “You can charge whatever you want for your services.” While I think this advice is ludicrous, odds are high that you can charge much more for your services than you are. Most people set prices reactively, positioning themselves near the […]

Hilton–A great experience at being dollared to death

What do you think of when you hear the name Hilton? No, not Paris Hilton, but the Hilton hotel chain? Do you think upscale, comfort, impeccable service, and plenty of amenities? Hmm. So did I, until I stayed at the downtown Hilton San Francisco. The first morning when I went downstairs to the highly touted […]